Your trademark is the identity of your business.

A trademark is any word, name, logo, symbol, device, or combination of these that distinguishes the goods or services of one enterprise from those of another. Selecting a strong and distinctive trademark is fundamental to building and protecting your brand.

At COEUR IP we provide strategic legal advice throughout the entire trademark lifecycle — from assessing the strength and registrability of a proposed mark to securing, enforcing and maintaining trademark rights across Africa.

Our strength lies in developing a thorough understanding of each client's business, commercial objectives and market strategy. That is what allows us to deliver practical, commercially focused trademark solutions that support brand growth and long-term value.

• Searches & clearance — Availability searches so you can register and use your trademark with confidence.
• Registration & prosecution — Filing and prosecution of trademark applications across Africa.
• Portfolio management — Maintenance, renewals and recordal of your trademark portfolio.
• Commercialisation — Licensing, franchising, assignment and valuation of your trademarks.
• Anti-counterfeiting — Proactive investigation and enforcement against piracy and counterfeit goods.
• Litigation & enforcement — Defending your trademark rights before registries and courts.